Essay about confectionery marketplace

Vietnam Summerfruit

Market Review



Marissa Bailey

Worth Chain Expansion Officer

Agribusiness Group


Cynthia Mahoney

Value String Development Innovator

Agribusiness Group

Published by:

Department of Primary Industries

Farm Providers Victoria

Agribusiness Group

Melbourne, Victoria, Down under

December, 2009

В© The State of Victoria, Section of Principal Industries 2009 This newsletter is copyright laws. No part may be produced by any process other than in accordance with the provisions from the Copyright Act 1968.

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Front Cover Photo: Australian Appricots (DPI, 2009a)

Acknowledgements: Info has been published by Strategic Marketplace Analysis Crew (DPI Agribusiness Group) Palinode

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Business Summary

Crucial Vietnam Industry Facts



85. 6 million (2007)

US$90. 9 billion dollars (2008)

Consumer expenditure

US$58, 205 m (2008)

Client expenditure in food

US$20, 798 m (2008)

Consumer expenditure about fruit

US$1, 871 (2008)

Vietnam is an appearing market with an aspiring consumer class. It has a solid Gross Home-based Product (GDP) growth price of 7-9% per annum making it the second fastest-growing economy in Asia. In 2008 Vietnam ended India's three-year rule as the most attractive emerging market destination for overseas retail purchase. The Vietnamese retail and food service sectors happen to be expanding rapidly in response to strong economical growth, improved per capita income, shifting demand coming from rural to urban migration and increasing tourism. Vietnam is forecast to be among the world's top tourist destinations by simply 2016. Seventy percent of Vietnam's population is definitely below the associated with 30, resulting in an rising class of higher-income, more youthful and more westernised consumers. Vietnam also has among the world's largest female operating populations, producing the female client an important participant in the sector. Despite this, Vietnam is a low per household income region and customer buying decisions are generally based on selling price.

Vietnam has only emerged as a good importer of food products in the last ten years so retailers, importers and distributors do not have a solid understanding of Australia's capability and the products and services available. There is a chance to raise Australia's profile in Vietnam and encourage Australian suppliers to consider Vietnam as a feasible, growing marketplace.

Vietnam's retail food sector is focused by classic, family-owned ‘mom and pop' stores and wet market segments. However the modern retail sector has been increasing by over 20% per year which is expected to continue for five years.

Vietnamese price tag sales of goods and services have grown more than 13% each year for the last five years. Food sales make up less than 50 percent of total retail revenue (US$11. your five billion in 2007) with only 12% attributable to modern retail operate. Despite the purchases of modern selling formats, new horticultural produce is traditionally purchased in traditional stores. Modern stores currently have a market share of six percent for fruit and vegetables. The outlook for high-value foods and beverages inside the Vietnamese companies are excellent. Consumer expenditure in fruit items in Vietnam has been developing steadily over the past six years. In 2008 Vietnam brought in approximately 400, 000...

Recommendations: Austrade (2009a) Fresh Fruit Sector Vietnam Presentation and handout by Tony Burchill (Senior Trade


Austrade (2009b) Vietnam Profile, accessed for:

ABS (2008) Aussie Bureau of Statistics, accessed at

CIA Maps (2009) The World Fact Book, Central Intellect Agency, accessed at

DFAT (2008) ‘Vietnam Financial and Control Information', Division of Overseas Affairs and Trade, utilized at

DFAT (2009a) ‘Vietnam Economic and Operate Information', Section of International Affairs and Trade, accessed at

DFAT (2009b) ASEAN -- Australia – New Zealand Free Operate Agreement. News sheet – New and Dried out Fruit, Peanuts,


DPI (2009a) ‘Victorian Food and Fibre Export Performance 2008-09 Financial Season, Department of Primary

Sectors, the State of Victoria, August, 2009.

DPI (2009b) ‘Stone Fruits Export Chances Hong Kong, Singapore, Malaysia, Asia, Indonesia, Thailand and


Euromonitor Foreign (2008a) ‘Vietnam's Tourist Industry', accessed for

Euromonitor International (2008b) ‘Retailing Vietnam', accessed at

IMF (2008), Region Information, Vietnam and the IMF, International Financial Fund, accessed at

Mergenthaler Meters., Qaim Meters. and Weinberger K., (2008) University of Hohenheim, Philippines & World Vegetable Middle

(AVRDC), Taiwan, Consumer Demand for Fruits and Vegetables via Modern Supply Chains in Vietnam.

World Retail (2008) ‘Grocery Retailing in Vietnam', e-intelligence in global selling,

accessed by

Prowse, Wayne (2009) Personal Connection, Horticulture Sydney Limited, The fall of 2009.

PWC (2009) Vietnam Key Developments and Problems, Price Waterhouse Coopers, accessed at

Summerfruit Quotes (2009) Sector Profile, seen at

USDA (2007) ‘Vietnam Price tag Food Sector Report 2007', Gain Statement Number VM7086,

United States Division of Cultivation, accessed in

USDA (2008a) ‘Vietnam Exporter Guidebook Update 2008' Gain Survey No

Culture, accessed for

UNITED STATES DEPARTMENT OF AGRICULTURE (2008b) ‘Vietnam Retail Meals Sector 2008' Gain Record No

Photos – notice: photos coming from Flickr. com sourced below Creative Commons License

Mcneally, Marissa (2009a) Victorian Abordnung in Community Cash and Carry, Vietnam, May 2009

Bailey, Marissa (2009b) Classic Store in Ho Chihuahua Minh Town, Vietnam, May possibly 2009

Cromwell, Marissa (2009c) Australian Nectarines

DPI (2009a) Australian Appricots, Agribusiness Group

DPI (2009b) Australian Apricots

Flickr. com (2009a) Traditional Floating Industry in Halong Bay,

Flickr. com (2000b) Apple Computer Retail outlet in Hanoi,

Reddit. com (2009c) Fruit Vendor, My Tho, Mekong Delta,

Reddit. com (2009d) Shopping by MaxiMart Convenience Store in Ho Chihuahua Minh Metropolis,

Reddit. com (2009e) KFC in Vietnam,

Flickr. com (2009f) Vinpearl Resort and Spa (five star hotel), Nha Trang,

Flickr. com (2009g) Fruit Phoenix az with Clean Steamed Pawns at Royal Park in Hue,

Flickr. com (2009h) Bobby Brewers Restaurant, Ho Chi Minh Town,[email protected]/972283477/

Flickr. com (2009i) Fruit Booth, Vietnam,

Flickr. com (2009j) Around Ho Chihuahua Minh City,

Reddit. com (2009k) Fruit Stall, Ho Chihuahua Minh Metropolis,

Reddit. com (2009l) Parkson Retail complex, Hanoi,

Flickr. com (2009m) Buying Complex in Vietnam,

Flickr. com (2009n) The Circle T Logo,

Flickr. com (2009o) Farmers' Market in Cao Lanh,

Vietnam Summerfruit Market Overview 2009


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