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THE SPRING 2012 reprint r1204F

The true Leadership Lessons of Sam Jobs

Six months after Jobs's death, mcdougal of his best-selling biography identifies the practices that every CEO may try to copy. by Walter Isaacson



Have Responsibility End to End

When ever Behind, Leapfrog

Put Goods Before Income

Don't Be a Slave to Focus Teams

Bend Truth


Press for Flawlessness

Tolerate Just " A” Players

Participate Face-to-Face

Understand Both the Real picture and The Specifics

Combine the Humanities together with the Sciences

Stay Hungry, Stay Foolish

To get artIcle reprInts call 800-988-0886 or 617-783-7500, or vIsIt hbr. Org

The Real Leadership Lessons of Steve Careers

IllustratIon: trevor nelson

Half a year after Jobs's death, the writer of his best-selling biography identifies the practices that all CeO can try to emulate. by Walt Isaacson

April 2012 Harvard Business review 3


" The people who are crazy enough to believe they can replace the world will be the ones whom do. ” hiS SAgA iS the entrepreneurial creation fantasy writ huge: Steve Careers cofounded Apple in his parents' garage in 1976, was ousted in 1985, delivered to recovery it via near bankruptcy in 97, and by the time he passed away, in Oct 2011, had built it into the world's most valuable firm. Along the way this individual helped to remodel seven companies: personal calculating, animated films, music, mobile phones, tablet processing, retail stores, and digital posting. He thus belongs in the pantheon of America's great innovators, along with Thomas Edison, Henry Ford, and Walt Disney. non-e of those men was obviously a saint, although long after their particular personalities will be forgotten, background will keep in mind how they used imagination to technology and business. Inside the months as my resource of Jobs came out, many commentators possess tried to pull management lessons from this. Some of those readers have been useful, but I think that many of them (especially people that have no experience in entrepreneurship) fixate a lot of on the rough edges of his character. The essence of Jobs, I think, is that his individuality was crucial to his way of working. He served as if the regular rules didn't apply to him, and the interest, intensity, and extreme emotionalism he delivered to everyday life had been things this individual also poured into the products he made. His petulance and impatience were part and parcel of his perfectionism. One of the last times I could see him, once i had finished writing a lot of the book, I asked him once again about his tendency to get rough about people. " Look at the results, ” this individual replied. " These are all smart persons I assist, and some of them could get a highly regarded job at another place if these were truly feeling brutalized. But they don't. ” Then this individual paused for a few moments and said, almost wistfully, " And we got some amazing things carried out. ” Without a doubt, he and Apple had had a line of visitors over the past number of years that was higher than that of some other innovative company in modern times: iMac, iPod, iPod nano, iTunes Shop, Apple Stores, MacBook, i phone, iPad, App-store, OS Back button Lion—not to 4 Harvard Business review April 2012

—Apple's " Think Different” commercial, 97

mention just about every Pixar film. And as this individual battled his final illness, Jobs was surrounded by an intensely loyal cadre of colleagues who had been inspired by simply him for years and a very loving better half, sister, and 4 children. And so i believe the real lessons from Steve Jobs must be drawn from taking a look at what this individual actually accomplished. I when asked him what this individual thought was his most critical creation, pondering he would answer the iPad or the Macintosh. Instead he said it had been Apple the corporation. Making an enduring company, he said, was both much harder and more important than making a great product. Just how did this individual do it? Organization schools will be studying that question a hundred years from today. Here are the things i consider the keys to his achievement.

When Jobs returned to Apple in...


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