International Promoting Plan Analysis Paper

Submitted to – Prof. Tulsi Dharel

Posted to – Prof. Tulsi Dharel

MKTG 732 International Marketing & Trade Term Project: Foreign Marketing Prepare MKTG 732 International Advertising & Trade Term Task: International Marketing Plan Ashish shukla

Umar farooq Mohammad

Bhumika Vyas

Muhammad Qamar Adeel

Saim Ghaus

Ashish shukla

Umar farooq Mohammad

Bhumika Vyas

Muhammad Qamar Adeel

Saim Ghaus

Magna International


Magna Intercontinental Company targets income and growth through long standing relationships and potential investments. Magna conducts their business through integration, moral values and commitment which is one of the most automobile suppliers on the globe. It is one of the largest auto manufacturer in North America and one of the major companies canada. Magna functions with 294 manufacturing sections and 87 product development and engineering centers in twenty six countries within just in Asia, Africa, European countries, North America and South America. The corporation supplies parts to some from the largest and successful automakers in the world just like Volkswagen, AS BMW HYBRID, Ford, GENERAL MOTORS and The chrysler. Magna International will enjoy big profits if perhaps they begin doing business in Middle East countries since there is superb demand for car and their parts in these countries. The company contains a very little debt which plays an advantage during hard economical times and this makes the organization in a great position to expand their very own in other countries just like UAE. The main headquarter is Aurora, Canada. Magna Foreign breaks down their very own revenue into 3 geographic regions 1) America (49% in 2010)

2) European countries (35. 7% in 2010)

3) Rest of the World (5. 2% in 2010)

SWOT Analysis of Magna Intercontinental.


1 . Decentralized operating framework which allows Magna to be even more responsive to buyer needs and allows modifications in our global automotive aftermarket. 2 . Magna offers full-range of products just like fuel program, body system, windowpane systems, door modules and more. 3. They may have strong monetary results in a low credit exposure to possible outside expenditure. 4. They use effective interaction to increase their organization. 5. They may have loyal clients and secret partnerships towards the successful and largest auto manufacturers companies including GM, Honda, Volkswagen and Toyota. six. They concentrate on innovation so that they remain competitive with other competition such as Credit Holding Organization (DAN), Borg Warner (BWA) and Lear Corporation (LEA). Weakness:

1 . Heavy start off costs to new grow and software initiatives.

installment payments on your Impairment costs which are linked to long -lived assets, goodwill and future tax resources has occurred in most recent years. Opportunities:

1 . They are going beyond products related towards light spaced automobile which will be more beneficial for the folks and the environment. 2 . They are really seeking opportunities in the fuel efficient companies commercial pickup trucks. 3. E-Car systems of Magna that involves the anatomist, development and integration of electrical vehicle which can be of any type. Threats:

1 ) The global automotive industry is cyclical and can be hypersensitive to financial and personal. 2 . The duty to repair or perhaps replace parts under warranty could impact future success. Therefore the business will use the strengths and capture the opportunities to acquire into the market of U. A. At the. which is remarkably lucrative. The Swot research discussed above will provide an advantage for the Magna Worldwide Company to expand their very own business through this country and get a solid foundation in the starting years. Stage is that there exists great with regard to the vehicles in U. A. Elizabeth and therefore, they shall be more demand for auto parts. So long as the automobile sector continue to expand and become more complex, the automobile parts suppliers will be in wonderful demand and for that reason this The Magna Foreign will enjoy...

Referrals: 5. (2011). Magna International Inc. New York: DataMonitor.


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